Home > Football > Transfer Deadline Day has Turned Into Contrived Hype

Transfer Deadline Day has Turned Into Contrived Hype


“A perfect method for adding drama to life is to wait until the deadline looms large”

Another year, another deadline passes. In previous seasons the deadline day comings and goings of Ashley Cole, Wiliam Gallas, Robinho and Dimitar Berbatov have kept us all enthralled. But if one player summed up the rather tepid nature of yesterday’s deadline day it was Salif Diao.

On any other day, news of his return to Stoke City would be relegated to the lower depths of Premier League news. However, on deadline day the news was worthy of the eye-catching bright yellow ticker-tape and an exclusive interview.

Gudjohnsen was one of yesterday's big movers

For even if there is no action, the media contrived façade that is deadline day must try to live up to the hype. One of the bigger moves was Eidur Gudjohnsen’s arrival at Stoke City. The sight of Eidur Gudjohnsen and Tony Pulis together was apparently “absolutely extraordinary”. Gudjohnsen’s signing was a coup but lest we forget he spent time in the Championship with Bolton when he first arrived in this country. Yes he has played for two European giants but like Jenny from the block, he’s not forgotten where he came from. Elsewhere the rather excitable Sky Sports presenter Jim White was seen completely combusting when Franco Di Santo made another inevitable loan move back up north.

The truth is deadline day is failing to encapsulate the drama that it originally conjured up. We were all hooked when Dimitar Berbatov was held hostage by Fergie, when delirium kicked in at Eastlands and when Mark Hughes pretended that he was abreast of developments regarding Robinho. Since then, Benjani’s missed flight and Ryan Babel’s helicopter escapades aside, it’s all become rather dull and dreary despite the media’s best efforts.

There are plenty of reasons why deadline day is failing to live up to its hype. The season is already three weeks old, squads take time to blend and managers want to bed in new faces early. The 25 man squad rule has left managers needing to have a good idea of how their personnel will shape up. Clubs need to be astute rather than simply chopping and changing on deadline day (not including Harry “I’m not a wheeler-dealer” Redknapp). Prolonged pursuits like Berbatov’s can be cut short with a strong dose of petulance, as showed by Javier Mascherano. Then consider how many clubs seem to be less willing to part with money. Only Sunderland resorted to spending big to ensure a deal was made before the deadline. With their hand possibly being forced by the side-lined Frazier Campbell, they acquired Asamoah Gyan for a club record £13 million.

Previous deadline days have shocked and thrilled us

So it appears clubs have wised up when it comes to transfer windows. Leaving it to the last minute drives up prices as desperation kicks in. Deadline day is loaded with uncertainty for players too.

It is usually hard to feel too much pity for footballers. Doing what you love for a living and getting paid to do it creates little sympathy for the most part. But Rohan Ricketts’ tale of the uncertainity of deadline day is the other side of the coin as players face being jettisoned at a moment’s notice.

Meanwhile hype and hysteria will continue to grip White and his colleagues twice a year. But in truth clubs have failed to yield to the drama and excitement, in fact the last few have been rather mundane.

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