Sir Alex Ferguson may not need press conferences but the public do
“Journalism can never be silent: that is its greatest virtue and its greatest fault. It must speak, and speak immediately, while the echoes of wonder, the claims of triumph and the signs of horror are still in the air”
It’s always a little disheartening. As a trainee journalist about to embark on a career I’ve longed for since I could walk, it’s always demoralizing to hear Sir Alex Ferguson has shunned the media once again. The chance to pick the brains of football’s elite has always been one of the added extras so coveted by sports journalists.
The media and press conferences in particular are important to most football managers. Even with the wide variety of sources spouting out news on a regular basis, they still provide managers with a platform to air their views and spread their message to the masses. Fans, who still play a considerable role in deciding a manager’s fate, have an opportunity to read, watch and listen to this and formulate their own opinions as a result. The media plays a considerable part in building a manager up or knocking them down. It remains an instrument which managers can play. Jose Mourinho, Harry Redknapp and Ian Holloway have all greatly enhanced their reputations by charming journalists.
Of course none of this seems to apply to Ferguson. His lengthy period in charge of Manchester United has rendered the media all but useless to him. He does not need to tell fans his thoughts. He does not need to defend his position. His trophy record and colossal reputation far outweighs any words that a journalist could use to disparage him. And even though he treats their profession with a frankly dismissive attitude, few journalists ever dare question him.
Even so, his decision to try and ban AP’s Rob Harris for a perfectly acceptable question was disappointing. Harris’ question wasn’t loaded, it wasn’t malicious. His job title entitles him to dig a lot further than he did and Ferguson’s ferocious reputation probably dissuaded him from doing so. A simple “no comment” would have sufficed but Ferguson dislikes people questioning his authority. It is probably one of the things which define him as great in the dressing room but it’s another which casts him as rather petulant away from Old Trafford.
Thankfully UEFA implore managers to speak to the press before games so Rob Harris will no doubt be back in front of him come Friday, laptop and all.
If anything Ferguson should consider American sports and the level of access the press are afforded. Interviews take place in locker rooms, on the side of the pitch at half-time and team talks are filmed in a fly on the wall style. Perhaps some of this is too intrusive but it’s most definitely more revealing and fascinating than an interview hosted by an in-house TV company. As sport continues to lurch towards an activity predominantly viewed through a television screen rather than one’s own eyes, perhaps the American model will develop its own permutations on these shores.
The media may need Ferguson more than he needs them but the journalist’s role will continue to flourish. People want more news and more insight especially when it comes to the world’s most popular pastime. Ferguson may not need press conferences but the public do.
You can follow me on Twitter @liamblackburn.