“A perfect method for adding drama to life is to wait until the deadline looms large”
Another year, another deadline passes. In previous seasons the deadline day comings and goings of Ashley Cole, Wiliam Gallas, Robinho and Dimitar Berbatov have kept us all enthralled. But if one player summed up the rather tepid nature of yesterday’s deadline day it was Salif Diao.
On any other day, news of his return to Stoke City would be relegated to the lower depths of Premier League news. However, on deadline day the news was worthy of the eye-catching bright yellow ticker-tape and an exclusive interview.
For even if there is no action, the media contrived façade that is deadline day must try to live up to the hype. One of the bigger moves was Eidur Gudjohnsen’s arrival at Stoke City. The sight of Eidur Gudjohnsen and Tony Pulis together was apparently “absolutely extraordinary”. Gudjohnsen’s signing was a coup but lest we forget he spent time in the Championship with Bolton when he first arrived in this country. Yes he has played for two European giants but like Jenny from the block, he’s not forgotten where he came from. Elsewhere the rather excitable Sky Sports presenter Jim White was seen completely combusting when Franco Di Santo made another inevitable loan move back up north.
The truth is deadline day is failing to encapsulate the drama that it originally conjured up. We were all hooked when Dimitar Berbatov was held hostage by Fergie, when delirium kicked in at Eastlands and when Mark Hughes pretended that he was abreast of developments regarding Robinho. Since then, Benjani’s missed flight and Ryan Babel’s helicopter escapades aside, it’s all become rather dull and dreary despite the media’s best efforts.
There are plenty of reasons why deadline day is failing to live up to its hype. The season is already three weeks old, squads take time to blend and managers want to bed in new faces early. The 25 man squad rule has left managers needing to have a good idea of how their personnel will shape up. Clubs need to be astute rather than simply chopping and changing on deadline day (not including Harry “I’m not a wheeler-dealer” Redknapp). Prolonged pursuits like Berbatov’s can be cut short with a strong dose of petulance, as showed by Javier Mascherano. Then consider how many clubs seem to be less willing to part with money. Only Sunderland resorted to spending big to ensure a deal was made before the deadline. With their hand possibly being forced by the side-lined Frazier Campbell, they acquired Asamoah Gyan for a club record £13 million.
So it appears clubs have wised up when it comes to transfer windows. Leaving it to the last minute drives up prices as desperation kicks in. Deadline day is loaded with uncertainty for players too.
It is usually hard to feel too much pity for footballers. Doing what you love for a living and getting paid to do it creates little sympathy for the most part. But Rohan Ricketts’ tale of the uncertainity of deadline day is the other side of the coin as players face being jettisoned at a moment’s notice.
Meanwhile hype and hysteria will continue to grip White and his colleagues twice a year. But in truth clubs have failed to yield to the drama and excitement, in fact the last few have been rather mundane.
“Many of us believe that wrongs aren’t wrong if they are done by nice people like ourselves”
Every now and again, Sir Alex Ferguson will come out with a piece of pure hypocrisy which surprises me. Usually it will involve the F.A. or referees. This time, it involves transfer fees, wages and the new lofty heights they continue to reach:
“The enormous amounts of money that are paid, not just the transfer fees, but for salaries; I don’t think it rests easy with supporters.”
This truthful titbit comes from the Manchester United boss who has smashed the British transfer fee for Gary Pallister, Roy Keane, Andy Cole, Ruud Van Nistelrooy, Juan Sebastian Veron and Rio Ferdinand. Add in Wayne Rooney, the world’s most expensive teenager at the time and Dimitar Berbatov, who would be Britain’s most expensive player were it not for Robinho. Last January, Ferguson agreed to pay Fulham £10 million for Chris Smalling who had only made three Premier League appearances at the time of the transfer. Moreover, the biggest winners of inflated prices were the club who profited from the sale of Cristiano Ronaldo, the world’s most expensive player. That club and the beneficiaries of £80 million were Manchester United.
Ferguson isn’t in a position to complain about escalating fees. More than any other manager in the Premier League era, he has raised the bar for transfer fees and wages. But now with Manchester City, Chelsea and Real Madrid all able to freely spend, Ferguson claims he has been “hamstrung” by the competitive market. What the Scot is experiencing now is a taste of his own brutal medicine. The rest of the Premier League have been continually frustrated when United have ramped up the prices. Roles haven’t entirely reversed but Ferguson certainly feels belittled by City in particular.
Even in a World Cup year, there is a good value to be found in this transfer market. Joe Cole, held in high regard by Ferguson as a teenager, was available on a free. Germany’s young World Cup stars Mesut Özil and Sami Khedira were available on the cheap as both had only one year left on their deals. Khedira may well have rebuffed any approaches from England as soon as Jose Mourinho and Real Madrid threw their hat into the ring. But Özil’s name continues to be linked with a plethora of European giants and the playmaker, who tormented England at the World Cup, is reportedly available at somewhere between £10-£15 million. United need a goal-scoring, creative midfielder along with a dominant holding player and all three of these players would fill voids in Ferguson’s team without breaking the bank. Wesley Sneijder has been linked with a move to Old Trafford but he was superb value 12 months ago and Ferguson missed out. There is a real danger that in a year’s time, Özil could be the next one that got away.
If you can’t keep up with the market, you have to be happy with what you’ve got. This is where Ferguson, an expert at handling the media, comes into his own. He claims he is very happy with his young charges. It would be wrong to question Ferguson’s faith in youth. Nobody has dared attempt to do so since Alan Hansen scoffed humble pie back in 1996. If nothing else, we know these players will have a winning mentality drummed into them. But will this next batch of youngsters reach the same heights as the class of 1992? There have been flashes of brilliance from Danny Welbeck, Gabriel Obertan, Fabio et al, but replacing club legends like Ryan Giggs, Paul Scholes and Gary Neville is a tall order.
Perhaps Ferguson has been stung by his last acquisition to carry a large price tag. I remain a big fan of Dimitar Berbatov but he was grossly over-priced at £30 million particularly considering his age. Perhaps, as most fans believe, Ferguson’s hands are tied by the heavy debts that the Glazer family have burdened the club with. Perhaps Ferguson hides behind the ‘no value in the market’ line to protect his employers. It is a theory which Ferguson frequently rejects much to the fans’ dismay.
Whatever the case, Ferguson’s criticism of inflated transfer fees is hypocritical. He is right to insist that fans are dismayed at transfer fees and wages but this phoney empathy has never stopped him breaking the bank beforehand.